ebay authenticity lab

a sensory sneaker experience.

BIO: 

We recently executed another successful eBay Collectors IRL activation, this time at Kings Cross Station, featuring the 'Authenticity Lab'—a sensory experience designed to test participants' senses of smell, taste, and sound, all with a focus on sneakers.

Collaborating with creators @ihatetomaustin and @fdfromthefuture, we captured compelling content that highlighted the activation’s unique elements and showcased an impressive array of sneakers. This activation not only engaged our audience but also reinforced eBay's commitment to sneaker authenticity and community engagement.

POST COPY:

The vibes… immaculate 👌
Huge thank you to everyone that came through our Authenticity Lab @Kings Cross.
Get ready for round 2 at @sneakerness_uk 👀

#sneakers #AuthenticityLab #AG

SNEAKERNESS LONDON

We organized a dynamic activation at @sneakerness_uk, where we developed multiple assets and managed the eBay Collectors Instagram Stories throughout the event. The highlight was a treasure hunt, where participants followed riddles and clues posted throughout the day. Successful hunters discovered golden tokens, which they could redeem for a pair of Authenticity Guarantee sneakers, adding an interactive and engaging element to the event experience.

POST COPY:

Thats a wrap on the eBay Authenticity Lab @sneakerness_uk 🎬
Golden tags, giveaways, auctions and all the senses 🥼🧪
Shoutout to everyone that came through! We had a blast💥 #Sneakers #Sneakerness #AuthenticityGuarantee