EASYJET ‘ORANGE DEALS’

orange deals, wherever you are.

THE BRIEF:

I was presented with a last-minute brief to create social assets for EasyJet's latest "Orange Deals" holiday campaign. The objective was not to deliver an overt message, but rather to design attention-grabbing assets that would encourage the audience to click through for more information.

After exploring several variations, we identified this approach as the most effective. The result was a visually compelling asset delivered within a tight timeframe.